Advertising Rate Sheet
Why Advertise on TheBeachcats.com?
TheBeachcats.com was launched in July, 2002 by Damon Linkous to serve the needs of the beachcat catamaran sailing community. During these years it has become by far the largest and most popular site for finding and sharing information about beachcats. If you are trying to reach out to people who share an interest in sailing, water sports, and the outdoors, no site can give you better exposure.
Who Can Advertise on TheBeachcats.com?
All advertising is subject to pre-approval by Damon before appearing on the site. Advertisers are selected based their relevance to the interests of the members. If your company would like to advertise, the first step is to use the Contact Form to supply your information, including phone numbers.
What Kind of Ads Can I Run?
TheBeachcats.com is running a sophisticated ad server which allows our advertisers full control over the type, location, and frequency of ads within a campaign.
- Type - Ads can be any or all of text, html, flash, gif, or jpeg. A campaign can rotate up to 5 different ads which you can change at any time.
- Location - Prime ad real estate is available, you can choose one location per campaign, see screen shots below for more info about locations.
- Frequency - You have full control over how often your ads are displayed per day, so any budget level can be accommodated.
How Are Ads Priced?
Ads are priced by CPM (cost per thousand impressions), so for every 1,000 times your ad is viewed, you pay the CPM amount for that campaign. This type of advertising gives you great control over your ad budget and assures that your ad is actually seen. Each advertising location on TheBeachcats.com has a CPM based on it's performance and visibility.
- Full Banner (468x60), appears at the top of every page. CPM = $3.00
- Under Menu (150x200) appears in the left column of all pages except photo albums and classified ads. CPM = $2.00
- Medium Rectangle (300x250) appears in highly visible spot on home page. CPM = $6.00
- Wide Skyscraper (160x600) appears in the left column of all classified ad pages. CPM = $4.00
Can My Company Become a Sponsor?
Companies that are accepted as regular advertisers can become Sponsors of TheBeachcats.com by contracting for at least $2,500 advertising per year. Companies, individuals, or groups that wish to support the efforts of the site but don't need banner advertising become sponsors with a $1,000 cash contribution.
Sponsors names are listed on the front page of the site unless requested to be anonymous.
Ad Campaign Examples:
Example 1: Display your ads in the Wide Skyscraper on the classified ad pages 30,000 times per month.
The cost per thousand rate for that location is $4, so 30 times $4 = $120 per month. The ads would appear about 1,000 times per day depending on the number of days in the month.
Example 2: Display your ads on the front page Medium Rectangle 400 times per day.
This location has a CPM of $6.00, so 400 x 30 = 12,000 impressions or 12 x $6.00 = $72 per month.
Ad Payment Details:
Ad campaigns must be paid in advance, preferably by automatic PayPal subscription.. Payment by company check may be accepted from an established business, but could delay the start of your campaign. Pricing is subject to change at any time, but your price doesn't change until your prepaid ads run out, so the more ads your pay for, the longer your price is guaranteed.
